We do not believe in the magic of communication and even less in the magic of advertising. We believe in systems that produce “value” and in scenarios whereby “value” is sufficiently characteristic to be “credible”. We believe that progress within these systems is driven by essential constructive energy in the shape of communication and creative design applied to the various disciplines. We believe that this is the only vision able to explain the sense of what we do.

UNIVERSITY OF PADOVA (StartCube) february 10, 2006
Conference of RICCARDO FACCI about the relation between Value and Communication.
Download the presentation in pdf
Strategie e valori.pdf